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Why Your Music Career Is Going Nowhere (And What To Do About It)

jason marco 10:00 AM



Ever wonder why so many musicians fail to succeed in the music
industry? Is it because they simply don't have the musical ability?
Don't know anyone in the industry? Don't have enough money to make it?
Fact is, these things are all just the tip of the iceberg. Musicians
fail for endless reasons, but the most fundamental reason why they
fail is... FEAR.

Most ruin their own music careers by letting their fears take over
every aspect of what they do (or neglect doing). Some fears occur on a
conscious level, while other fears are below the surface and are only
observable to those looking for them. Yet the results of fear are 100%
predictable: the things you are most afraid become the things that
ruin your career. As a music industry mentor to countless musicians, I
have observed this scenario over and over again.

Here are some of the fears that musicians have to deal with most
often, how they will sabotage your career before it even begins and
what you should do instead so you can succeed:

Musician Fear #1: Fear Of Never Being Able To Succeed In Your Music Career

Countless musicians screw up their music careers when they fear that:

-They don't live in or near a major music scene

-They don't have a university degree in a musical field

-They aren't young enough to have a music career

-They aren't talented enough

-The musical genre they want to write for is not popular where they live

-There are not enough dedicated musicians to work with in their local area

-If they fail, they will feel stupid in front of all their peers and
people who they confided in about their musical dreams

In addition to the various reasons why these fears are not rational
(I've gone into greater detail about why in past music career training
articles), understand the following:

-The thoughts that dominate your mind, become your reality. If you
adamantly believe you can't become a successful musician (because of
any of the things mentioned above), you will rationalize this and use
it as a way to NOT move forward in your music career. When you do
this, you have no chance of successfully breaking into the music
industry. The opposite of this is true as well: once you strongly
believe that you are destined to achieve success as a pro musician,
you will naturally do whatever it takes to reach your music career
goals. Obviously, the latter mindset will have a MASSIVELY higher rate
of success (both in the music industry and in life).

-You automatically fail if you never try to grow a music career. To
make things worse, later in life you will regret not chasing your
musical dreams and fulfilling your true potential.

Musician Fear #2: Fear Of Becoming Broke (Not Being Able To Make Money
Through Music)

What's the most frequent warning you hear from friends and family
about pursuing a music career? Chances are, you've been told things
such as:

-"You need to have a secure job as a backup plan for pursuing a music career."

-"Musicians can't make a good living"

-"All musicians have to play street corners for change just to get by"

Even though the previous statements are usually told to you with
positive intentions, they could not any more WRONG (I discuss this
more in my other music business articles). Truth is, it's not too
difficult to earn an excellent living in the music industry once you
know precisely what to do to make money as a musician (and take action
on it). That said, since these myths about the music industry are so
popular, they train many musicians to fear (and actually anticipate)
financial difficulty in their careers. This fear causes most to start
taking actions that are completely OPPOSITE to the steps you SHOULD
take to secure financial stability in this business.

The following is how trying 'not' to run into financial struggles in
the music industry causes you to have difficulty making good money as
a musician:

-You never make the effort to earn a lot more money in your music
career. The worst thing you can possibly do is expect that you'll
struggle to make money as a musician. It's certain that when you do
this, you begin to live into the world you've created for yourself in
your mind.

-You take your music career in the WRONG direction. By expecting
failure in terms of making good money, many musicians start thinking
they'll be better off going to college to get a degree in a
non-musical field, working at a "secure" job and THEN going after
their music career dreams in their spare time. In the end, they almost
always end up failing with this approach.

-You eat the goose that lays golden eggs. Note: The things I write
below might seem totally "self-promotional", because I will be
discussing my music career mentoring program to explain a very crucial
point. Fact is, there is a MASSIVELY important lesson to learn here,
and what I say is true no matter who would be telling it to you. The
lesson for you here demonstrates how the fear itself of becoming broke
GUARANTEES that you will be broke as a musician, until you make major
changes.

I occasionally hear from the musicians who have reservations about
joining my Music Career Mentoring Program or attending my Music Career
Money Magnet live event (where I help musicians learn how to make tons
of money in music). These musicians think they can't afford it. Even
after I show them the huge amount of proof for how all my programs
have completely changed the lives of the great musicians I've
mentored, they still have doubts and are full of fear. This doubt is
rooted in the exact same mindset I discussed above - that it's
pointless to even "attempt" to become financially well off, since all
musicians struggle to make ends meet. Ironically, by attempting to
"save" a few bucks in the moment and passing on the training (that is
PROVEN to get results) on how to develop a lucrative music career, you
are ensuring that you will never make a big income with music. This is
referred to as "eating the goose that lays golden eggs" because you
decide to eat the goose now rather than wait for golden eggs to appear
later. Rather than learning how to earn money in your music career and
building toward the future, you give in to your fear... guaranteeing
that you will never make progress to move your career to a higher
level.

How To Not Allow This Fear To Destroy Your Music Career:

1. Know that the belief that all musicians struggle to make money
isn't true and it certainly does not have to be your reality. This
realization alone will keep you from letting fear steer your music
career away from the things you really want.

2. Instead of being preoccupied with thoughts of how hard it will be
to make money in music, take action to learn more about how to BECOME
financially successful as a musician. There is a clear (and
rudimentary) difference between these 2 mindsets and the ends that
each one leads to are complete opposites.

Musician Fear #3: Fear Of Achieving Success In Your Music Career

It might sound like a joke to say that some people fear becoming
successful... but this is the case more often than you'd think.
Although the fear of "failure" happens often for musicians who are
just beginning their careers, the fear of "achieving success" is
common for musicians who have been around for a while and are close to
making a big breakthrough.

These musicians can easily self-destruct by worrying about how their
lives will be different when they become successful, how others will
view them, how difficult it will be to continue their success or
believing below the surface that they do not truly "deserve" to be
successful. This causes many musicians begin to intentionally sabotage
themselves by NOT doing things they know are in their own best
interest (such as joining bands, going on tour or getting the training
that they know they need that will build their career).

How To Not Let Fear Of Failure (Or Success) Destroy Your Music Career:

1. Be aware that all the negative things you say to yourself about why
you can't have a successful music career are all (false) excuses. You
have a GIGANTIC amount of potential for success as a musician,
regardless of your current age, what your musical background is like
or the location of the town you live in.

2. Use the same mindset as successful musicians. As I explained
already, there is a very distinct difference between "anticipating
success" (in your music career) vs. "anticipating failure". Successful
musicians expect to succeed and do not focus on the possibility that
they might fail - they focus on "achieving success"âEUR¦and you should
do the same.

3. Stack the deck of cards in your favor. You will greatly improve
your odds for success in your music career (and lose your fear of
failure), by navigating the music industry with your eyes open. Make
fast progress in your music career by getting trained by a music
career success coach who can show you the best path for reaching your
musical goals.

Musician Fear #4: Fear Of Being Ripped Off By People In The Music Industry

The music industry is filled with tales of woe from (failed) musicians
who say that someone in the music industry has forced them into an
unfair contract, refused to pay them the money the deserved or
"screwed" them in some other way - causing their music career to go
south. Tales like this make many musicians scared of getting involved
with any business deals in the music industry and sometimes prevents
them from even attempting to pursue a music career.

Here is a big music industry secret that no one will tell you that
will turn this fear into potential for achieving success:

It's the COMPANIES who should have a fear of being taken advantage of
by the MUSICIANS they work with. Fact is, most music companies are NOT
out there to screw the musicians they work with. Instead, they are
really HUNGRY for new talent, for "everyone wins" partnerships and for
ways to best use their resources (with the help of musicians they
hire) to help everyone involved prosper.

Simultaneously, these companies also fear investing enormous amounts
of money into musicians who:

-Are not emotionally or mentally unstable

-Are lazy and can't be depended upon

-Do not help the company earn money in a way that is mutually beneficial

-Have a strong sense of entitlement toward the company's money and
resources merely because they are talented musicians

âEUR¦and tons of other factors.

Bottom line: music companies spend huge quantities of time, dollars
and other resources into the musicians they work with. They suffer a
much bigger loss than the musicians they work with do if someone they
work isn't the right person for the job. For this reason, they have to
be very careful when choosing musicians to work with. They are
naturally going to refuse to act against their own best interest by
working with musicians who come across as "high risk" or who ask for
more money than they deserve.

How To Not Let This Fear Destroy Your Music Career:

Know that what you just learned is a huge inside tip into how the
music business actually works and will make all the difference between
success and failure. Rather than being afraid that music companies are
out to screw musicians, understand that you have a great opportunity
to put yourself light years ahead of the competition in the music
industry. Here is what you need to do:

-Showcase your value to the companies you want to work with by growing
a sparkling reputation for yourself as a musician who reduces risk and
adds value for others.

-Get as much information as possible on what the music industry is
looking for in you (this applies to much more than your musical
talent).

-Get the pieces of value you are lacking to transform yourself into
the #1 choice when music companies are looking for someone to invest
in/work with.

After you have done these things, music companies will knock at YOUR
door to give you the chance to do things most musicians only dream of.

Now that you know why so many musicians fail to move their music
careers forward, introspect on your own personal thoughts and beliefs
around regarding the music industry. Once you have identified the
fears that are currently holding you back, begin the process of
changing your mindset (by utilizing the resources throughout this
article). When you do this, you will quickly find your fears fading
away as you become more confident, and make fast progress toward
achieving your music career goals.

To learn exactly what you need to do to achieve your personal goals in
the music industry (and how to do these things), work with a music
career success coach.

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